CODA

Launch

Since CODA doesn't make any gas-powered cars, the company isn't beholden to the oil industry. We had the green light to take on Big Oil - a big opponent of electric cars - and become a true leader in the e-car movement.

In our first effort, we bought pump toppers at gas stations. Historical plaquesdetailed the death of the gas pump.  When the oil companies wised up and pulled the pump toppers, we had billboards at the ready to announce the end of the gas station.