When Google's Nexus One smartphone launched in January 2010, it was only available online. We designed an interactive website, which was the one place consumers could experience and buy Google's first piece of hardware. The e-commerce site addressed basic questions such as Nexus One's weight, texture, dimensions, scale and usability using simple, approachable and whimsical animations. The site met initial sales expectations and was adapted by other countries before Nexus One became available at retail. See how we brought Google's Nexus One to life through digital media here!
