Bob Cianfrone is a founding partner of goodness Mfg. He leads creative for clients such as Bolthouse Farms and ING Direct, as well as new business pitches.
 
Bob graduated from Florida Atlantic University with a degree in Small Business Management and began his advertising career in Atlanta. He became the first employee at Huey/Paprocki, now recognized for cultivating the region's best creative talent and where his work was honored by CA and The One Show. Bob was also part of a team that won a Southeast Emmy Award.
 
In 2000, Bob made his way further south to work at CP+B. During his eight years at CP+B, he became a VP/Creative Director. His innovation and leadership was instrumental in restoring one of America's greatest fast food chains, Burger King. BK went from a failing company that was selling off stores to a company that posted record profits for 13 consecutive quarters. Iconic characters like the Burger King King and Subservient Chicken not only launched successful new products, but became part of the vernacular thanks to unprecedented integrated branding campaigns; Burger King was culturally relevant again. The King guest-starred on "The Tonight Show With Jay Leno," and appeared in several skits Bob worked on with Jay Leno and his writers. The King also helped sell over 4 million Enormous Omelet Sandwiches. Subservient Chicken was one of the most successful marketing websites of all time, helped reverse a 21-month sales decline and actually led to sales increases that surpassed McDonald's. And Subservient Chicken saw his star rise culturally with 63 broadcast segments including hosting Fox's popular Sunday night TV lineup.
 
Bob's work for BK received the industry's highest accolades, everything from Cannes Gold Lions to D&AD Pencils to One Show and CA honors. He has also worked on brands such as Miller High Life, Haggar, MINI Cooper and IKEA and Bob has been recognized as one of the business' preeminent copywriters by media outlets such as Adweek and Creativity. He was also called one of CP+B's best writers by Alex Bogusky. Recently, Bob was among the top creatives featured in Teressa Iezzi's "The Idea Writers." Iezzi, editor of AdAge's Creativity, names Bob as part of the core team behind a "watershed in the new era of interactive creativity."

As CEO, Rick is responsible for the 300+ combined staff of goodness Mfg. and Trailer Park.

Prior to joining Trailer Park in 2008, Rick Eiserman was North America Managing Partner at Young & Rubicam Brands, Southern California, and was from Y&R's Global Client Partner Lead on the Land Rover and Mattel businesses from early 2006.

In his role as Managing Partner of Young & Rubicam Brands, SoCal, Eiserman ran a 200+ employee agency, spanning digital, direct, events, promotions, advertising and viral. After overhauling the operation in early 2006, the office went on to exceed forecast by over 30% and served as the lead growth engine for Y&R Advertising in the U.S. Under his leadership, the agency won over $150 million in new billings for 2007 alone, adding Toshiba Computers, Pony, Jenny Craig and Accenture Global/Digital. Before joining YRB SoCal, Eiserman was CEO and a founding member of BrandBuzz, based in New York City. BrandBuzz, launched in 2000, grew to become a 65-person full service agency, with clients that included LG Mobile/Appliances/Electronics, MSN and the NBA.

In addition to BrandBuzz, Eiserman was responsible for launching two specialty units within WPP - BIG, a consulting unit specializing in developing adver-gaming and in-game strategies for brands; and Bounce Entertainment & Events, a strategic alliance designed to provide experiential marketing solutions for clients. 

Eiserman began his career at Y&R New York, working in account management (with clients including Campbells, Sony and Blockbuster,) before moving on to new business. During that time, he was a junior member of the new business team that drove over $1 billion in global new business out of New York, and helped Y&R New York to be named "Global New Business Agency of the Year" by Advertising Age.

During his career, Eiserman has had the pleasure of leading multiple client businesses, most notably Land Rover Global, LG North America and the NBA. He has also been a guest speaker on CNN's "Showbiz Tonight" and CNBC's "Kudlow & Cramer" programs. Eiserman received his Bachelor of Fine Arts Degree: Graphic Design from the California Art Institute in San Diego.

Rupert Samuel is a founding partner of goodness Mfg. He pioneered the integrated production model that's now the industry standard for agencies worldwide. At goodness Mfg., Rupert utilizes an entertainment industry production model of 150+ people, spanning broadcast, digital, interactive, motion graphics, print, art buying and non-traditional. To this end, his digital production standard for current clients - including Toshiba Consumer Products, Newegg.com, El Pollo Loco, LucasArts and Bethesda Softworks - is among the most cost - efficient, time - effective and quality-driven available today.    

Rupert earned a degree in Film from University of West London and crossed the Pond to the U.S. in 1996. He started his advertising career at CP+B, working his way up the ranks from in-house editing and directing to production,  where the department burgeoned from 4 to 85 people. Rupert was named VP of Integrated Production in 2002.  As interactive became more prevalent, he discerned the need for one stream of consciousness to drive a campaign forward and the integrated model emerged. This created a long list of efficiencies for clients and agency staff.  Among the first wildly successful integrated campaigns was CP+B's MINI Cooper "Counterfeit," honored for its depth into categories such as broadcast, DVDs, e-commerce, direct marketing and non-traditional, and recipient of Cannes Titanium and Film Gold Lions, One Show Pencils, ANDYs and AICP honors, to note only a few.

Rupert has overseen the production of literally thousands of ads. In addition to cultivating producers across all evolving media disciplines, he has sourced talent and produced groundbreaking content with A-list directors including Spike Jonze (IKEA), Wes Anderson (IKEA), Bryan Buckley (MINI Cooper), Jonas Akerlund (VW GTI) and Harry Enfield (Virgin), among many others.

Rupert has been called upon repeatedly by the media and his peers for his fluency in integrated production. Highlights include participating in Head of Production roundtables for Creativity, both moderating and leading panels at the Boards Summit, and judging industry tastemaker AICP's MoMA Show. 

Anja Duering is a Creative Director at goodness Mfg. Her role spans creative and strategy as well as new business pitches, for which several - Toshiba, Newegg.com and El Pollo Loco -  are now new agency clients. Working closely with goodness Mfg.'s interactive and motion graphics digital production teams, Anja was instrumental in creating the launch video and website for Toshiba's highly touted Tablet launch at CES. She also developed positioning and leads creative for videogame clients such as Bethesda Softworks  and for Newegg.com.

Anja earned a BFA in Graphic Design from L.A.'s Otis College of Art and Design and a graduate degree from Portfolio Center in Atlanta. She started her career as an interactive designer at FABRICA, Benetton's research center in Treviso, Italy. 

Her first agency post was Bates Hong Kong as Junior Art Director. She moved on to Arnold Worldwide, where she worked alongside Group CDs to create the 2006 VW Passat campaign.

Anja's career thrived as a VP/Associate Creative Director at CP+B,  where her contributions were expansive. They included art directing the Cannes Grand Prix-winning GTI "Fast" campaign for VW and designing the look for the 2006 "Sublymonal" campaign for Sprite. She worked directly with CP+B ECD Andrew Keller  to launch new car models for VW, and created campaigns for Burger King that ran in Germany, Spain and the U.S. She also launched the BK King's Halloween mask online, part of the brand's successful reimmersion into the culture. The masks sold on EBay for over $500! Anja helped develop the Corporate Identity Standard for the Geek Squad and Sprite brands, and contributed innovative media ideas to the award-winning "Safe Happens" campaign for VW, which led to a 30% increase in Jetta sales.

Before landing at goodness Mfg. last year, Anja was Creative Director at Wieden+Kennedy Amsterdam on the global Nokia account, a business she helped double for the Amsterdam office in under a year. She is an ongoing mentor to aspiring creatives, partaking this May in Miami Ad School's Teachers in Residence Program,  where she was invited to lecture and teach before the entire student body.

Joseph Gallegos cultivates new business for goodness Mfg. and works closely with clients to diagnose brand challenges. He leads agency teams comprised of the industry's best and brightest to solve those challenges through every facet of research, brand strategy and creative development.

Joseph's experience includes account management, strategy and business development roles with global branding and advertising firms in the U.S., Europe, Asia-Pacific and Latin America. He has worked with Fortune 500 brands in industries as diverse as automotive, media and entertainment, consumer packaged goods, destinations, retail and technology in both B2B and B2C segments.

Joseph worked for U.K. agencies Saatchi & Saatchi and Attik from 1996-2002, where he led client relationships and strategic planning for Baileys, DirecTV, Faena Hotel + Universe, Ford Motor Company, Fox Sports, Infogrames, José Cuervo, Kodak Professional, Levi Strauss & Co., Medtronic, MTV, Musicmatch, Nike, Nortel Networks, Scion and Visteon.  To this end, his noteworthy accomplishments include leading brand positioning with Faena Hotel + Universe's founder to help position the hotel among the best in South America; Wallpaper named it Best New Hotel of 2007. And Joseph's contributions for Attik won multiple PromaxBDA Awards and Most Innovative Retail Store Design Concept award for Levi's Silvertab brand.

Joseph went on to co-found freelance motion design firm Monica & Joe, whose clients included AT&T Broadband, BuyTV, E*TRADE and Sega. He executive produced a full-scale on-air rebrand for Spanish-language TV giant Televisa-another PromaxBDA award winner.

Prior to joining goodness Mfg., Joseph held senior level business development positions at brand strategy and design consultancies FutureBrand and Siegel+Gale, where he led wins at Coca-Cola, Crown Royal, Demand Media, Disney Family, Microsoft, Qualcomm, Starwood Hotels and Target.

Kristyn Dunlap joined goodness Mfg. when it opened its doors in 2007. She is responsible for strategy and account management for clients such as Toshiba, where her role encompasses bringing TVs, Tablets and Laptops together under the same communications strategy for the first time in Toshiba's history. Kristyn is also responsible for managing goodness Mfg.'s account service training team, drawing upon her expertise of the agency's structure, process and onboarding of teams. 

Kristyn grew up in St. Louis and graduated from University of Missouri with a Bachelor of Journalism-Advertising. She began her career as an Account Executive and Print Media Planner at CORE, a creative boutique in St. Louis. She worked closely with the agency's partners and clients, including Epiphone Guitars and the St. Louis Post-Dispatch, to develop and execute brand strategies. 

She joined CP+B in 2003, and rose quickly from Account Executive to Management Supervisor. She worked on IKEA, Miller Lite, Miller High Life, Earthlink, Geek Squad and Best Buy. Her efforts spanned overseeing creative development and production to developing new brand platforms to managing relationships with media, experiential and promotions agencies. For Miller Lite, Kristyn was instrumental in winning and onboarding the on-premise business for the agency. She was also part of the team behind Miller High Life's "Take Back The High Life" campaign, which turned around sales for the brand; they increased 8.8% following four years of decline, and have continued to increase throughout the campaign's now-five-year run. 

Kristyn has been called upon often for her expertise in advertising and communications as a guest speaker at University of Colorado, Boulder, and University of Missouri, Columbia. An inspirational leader by nature, she was on CP+B's shortlist as a speaker to student groups.

She continuously fosters great working relationships with clients and their partners, with marked business growth stemming from her efforts.

Milla Stolte heads up goodness Mfg.'s Account Strategy and Planning team. She utilizes the Inside-Out brand building methodology for clients such as ING Direct. Milla draws upon a deep vocabulary of pop culture and new media to provide thought leadership for brand strategy and planning.

She works closely with goodness Mfg.'s clients and deep creative, development and digital production resources to identify how brands can behave to move forward via entirely new solutions in digital and integrated marketing.

Early in her career Milla worked as a Planner at Modernista!, developing ways to bring her social media and anthropological research into the planning discipline. She utilized social media not only for analytics but also outlier insights, working with clients such as HUMMER, Napster, Product [RED], Cadillac and TIAA-Cref.

Most recently, Milla was on staff at Tribal DDB NY as Head of Planning & Strategy across all accounts, which included wins on Disney, NFL, Johnson & Johnson and Advil. She also navigated clients' opportunities in the social media space via Tribal DDB's Radar division. Other client experience includes Pepsi, Reebok, H&R Block, Syfy and more.

Melissa Lander is an Account Director at goodness Mfg. She is responsible for strategy and account management for clients such as ING Direct as well as new business pitches. Melissa brings 15 years of well-rounded account experience to goodness Mfg. via Deutsch, TBWA/Chiat/Day, Young & Rubicam, Momentum and Mirrorball. She's lead major brand campaigns and large entertainment initiatives for clients ranging from American Express, Circuit City, Coty Beauty, Dr. Pepper, Bacardi, Pepsi, Jim Beam Brands and Heineken USA.

Melissa grew up in the Northwest and earned a Bachelor of Arts in Business Administration, Marketing at Washington State University, Pullman. She began her career at Lowe Howard-Spink London, then The Martin Agency. She went on to Deutsch NY as an Account Executive on Biore, Bank of America and Fast Company, and later, TBWA/Chiat/Day NY as an Account Supervisor on Circuit City.

Melissa segued to Account Directing at Momentum NY where for four years she led concepting and experiential marketing programs for American Express. Highlights of her work include sponsorship activation plans and strategies in partnership with Tribeca Film Festival and entertainment-based initiatives for the VH-1 Save the Music Foundation. Melissa's efforts helped garner an Ex Award for the Blue Jam Sessions and raise over $2 million for VH1's Save the Music. 

Melissa moved on to Y&R NY as an Account Director on Dr. Pepper and Bacardi. She expanded her skillset to include social media and live experience as Group Account Director at Mirrorball NY. There she serviced brands including Pepsi's Pepsi Max & AMP Energy, Heineken's Amstel Light and Dos Equis, and Jim Beam's Hornitos, Sauza, Basil Hayden's and (ri)1. Her efforts on consumer and experiential campaigns for Dos Equis and Amstel Light helped win Reggie, Buzz and Ex Awards.

Before landing at goodness Mfg., Melissa was a principal in AVO Collective, a Brand Experience Collective servicing clients such as Jim Beam Brands, Ogilvy Action, Now Plus One and Bullrun Rally.

 Tom Adams is a founding partner of goodness Mfg. He leads creative, along with Paul Keister, for Toshiba Computers, TVs and Tablets and Pearl iZumi, as well as and various new business pitches.

After graduating from the University of New Orleans with a B.A. in Film Studies, Tom made his way to Miami to work at CP+B,  where his career took flight. During Tom's ten years there, he helped grow CP+B from a 33-person shop to a world-renowned agency of 850 people and was called one of CP+B's best writers by Alex Bogusky. As a VP/Creative Director, he created and launched the highly successful National Anti-Tobacco brand TRUTH. TRUTH was directly responsible for preventing 450,000 youngsters from smoking from 2000-2004, a 22% overall decline in youth smoking between 2000 and 2002, and 100,000 lives were saved due to a 300,000 decline in the number of smokers. Tom was also creative director on Geek Squad and Slim Jim, both of which experienced marked increases in brand awareness and sales during his leadership. For instance, Geek Squad brand awareness increased 19% and become on par with Dell, while Slim Jim sales increased 59% in key markets. And Tom was among CP+B's creative leadership on launch work for Ikea, Burger King, Florida TRUTH and MINI Convertible.   

Tom has been called upon for his industry expertise by the Miami Ad School, where he has taught. His work has been recognized the world over, taking home everything from Gold Lions to AICP Advertising Excellence Honors to One Show Pencils and CA honors.

Richard Cran is Director of Account Services. He joined goodness Mfg. last Spring from Innocean Worldwide Americas, where he was National Account Director on Hyundai. From 2009, he oversaw brand, model launch, experiential and sports marketing projects while Hyundai's brand value soared 9.3%, according to leading brand consultancy firm Interbrand.

A native of Australia, Richard moved to the U.S. in 2004 and joined FCB Southern California as SVP, Account Director. He led the Taco Bell account team, developing all national TV, radio, print and merchandising for the brand. Richard then spent time on the client side as Vice President, Global Branding for clinical skincare brand Murad. His accomplishments included writing the company's first brand architecture and global marketing plan and unifying brand, direct, retail and professional marketing under a single budget with a single bottom line: as a result maximizing budget effectiveness, improving brand recognition and product awareness, and increasing ROI.  Prior to joining Innocean, Richard was Group Account Director at Hamon & Associates, running account teams on Logitech, Singapore Airlines and The Port of Los Angeles.

Before coming to the States, Richard worked in Sydney and London with agencies such as FCB and M&C Saatchi. He led account teams on brands including Nike, Harley-Davidson, Samsung, Audi, AOL, Panasonic, Qantas, British Airways, Fosters Lager and Lindt chocolates, to note only a few. Richard is proud to have been part of teams that developed campaigns honored at Cannes, D&AD, Creative Circle and the Effies.  He earned a Master's Degree in Communication Theory from Queensland University of Technology and a Bachelor of Arts Degree in Psychology and Literature from The University of Queensland.

Carl Corbitt is a Creative Director at goodness Mfg. His role spans creative and strategy as well as new business pitches, for which several - Toshiba, Newegg.com and El Pollo Loco - are now new agency clients. Working closely with goodness Mfg.'s interactive and motion graphics digital production teams, Carl was instrumental in creating the launch video and website for Toshiba's highly touted Tablet launch at CES. He also developed positioning and leads creative for videogame client Bethesda Softworks and for Newegg.com.

Carl has a Bachelor's Degree in Journalism from University of Georgia, Athens, and a graduate degree from Portfolio Center in Atlanta. He began his career in Atlanta as a Jr. Copywriter at Cole Henderson Drake before moving to Chicago as a Copywriter at FCB. There he worked on projects for Coors, KFC and John Deere. 

Carl landed at CP+B as a VP/Associate Creative Director and contributed to some of their most successful integrating branding efforts. He created an array of different elements for VW's "Safe Happens" campaign, including new media ideas such as VW-branded airbags to protect items bought on Amazon.com. The campaign led to a 30% increase in Jetta sales and was acknowledged with Cannes, One Show and ANDY honors. Carl wrote and provided creative direction for the Geek Squad employee handbook and wrote award-winning copy for Haggar. He worked directly with CP+B ECD Andrew Keller to launch new car models for VW and helped launch a new branding platform for VW in the U.S. Carl wrote for Sprite's "Sublymonal" campaign as well as for Coke Zero, Miller Lite, Miller High Life, Giro and Burger King. 

Before joining goodness Mfg. last year, Carl was Creative Director at Wieden+Kennedy Amsterdam on the global Nokia account, a business he helped double for the Amsterdam office in under a year. He is an ongoing mentor to aspiring creatives, partaking this May in Miami Ad School's Teachers in Residence Program,  where he was invited to lecture and teach before the entire student body.

Lauri Aloi is Director, Public Relations for goodness Mfg. In this role, she handles media outreach and inquiries, conference speaking engagements, event attendance and sponsorships, and award show submissions. She also writes agency press releases and web content, contributes to collateral marketing materials, and manages social media channels such as Twitter and Facebook.

Lauri began her career as a journalist, working as an editor at SHOOT magazine and The Licensing Book, and a freelance writer whose work appeared in publications such as Detour magazine, the Syracuse Herald-Journal and Rochester Democrat and Chronicle. After covering the advertising, production and postproduction worlds for SHOOT magazine, Lauri segued into production as a producer at Bang Music and a Directors Rep for Partizan Entertainment.

Lauri spent nearly eight years as Executive Producer/Head of Sales at Hungry Man Films, managing multi-million dollar domestic and international advertising projects for the Palme d'Or-winning commercial production company. Her duties spanned artist management, running an international sales team, driving all PR initiatives, and orchestrating opportunities for key company players at industry conferences and awards shows.

In 2008, Lauri began her PR own firm, strategizing with clients to curate their brand presence in traditional, digital and social media spaces. Clients with whom she worked closely include goodness Mfg., RSA's Little Minx, O Positive Films, Station Film, The Mill, Search Party Music and Shortlist Management, to note only a few. In 2010, Lauri began working on staff with goodness Mfg. and Trailer Park.  

Over the course of her career, Lauri has spoken at conferences in Hong Kong (The Worldwide Licensing Expo) and New York (SHOOT's DGA Directors Showcase). She earned a B.A. in Visual Arts/Media from UC San Diego, and an M.A. in Journalism from Syracuse University.