Executive Creative Director
Paul Keister is a founding partner of goodness Mfg. He grew up near Cambridge, England, and knew early on that he wanted to create ads like the ones he revered out of London. He graduated from ad hub Creative Circus, where he remains active today on its prestigious Board of Advisors. He took his first job as an art director at Leonard/Monahan and worked on marquee accounts such as Polaroid and Hewlett-Packard.
Paul joined CP+B in 1998 and helped build the agency from 65 employees to an 800+ person shop. He became a VP/Creative Director and headed up all creative and strategic direction on blue-chip brands including Miller Lite, Miller High Life, IKEA and Gateway, as well as the Florida TRUTH anti-smoking account. His leadership was integral to brand recognition and growth across all accounts. IKEA, for example, saw a 43% increase in perceptions of quality and value in just one year, and was awarded advertising's highest creative honor: a Cannes Grand Prix for IKEA's "Lamp," directed by Spike Jonze. Sales of IKEA products increased by 8% during the period "Lamp" was broadcast.
Among other examples of brand growth, Miller High Life experienced a sales increase of 8.8% following four years of decline, and purchase intent scores beat the norm for Bud Light despite being outspent more than 10-to-1.
Paul is called upon often for his advertising expertise, judging the One Show and Art Directors Club shows numerous times and speaking at global advertising conferences in cities including Berlin and Sydney. He is a mentor to students at Creative Circus and his work on both global and specialty brands has consistently received top industry honors, ranging from Cannes Gold Lions and One Show Pencils to Effies, D&AD and AICP honors. Paul has also been featured in industry tastemakers likeShotsmagazine.
Executive Creative Director
Tom Adams is a founding partner of goodness Mfg. After graduating from the University of New Orleans with a B.A. in Film Studies, Tom made his way to Miami to work at CP+B, where his career took flight. During Tom's ten years there, he helped grow CP+B from a 33-person shop to a world-renowned agency of 850 people and was called one of CP+B's best writers by Alex Bogusky. As a VP/Creative Director, he created and launched the highly successful national Anti-Tobacco brand TRUTH. TRUTH was directly responsible for preventing 450,000 teens from smoking from 2000-2004 and effecting a 22% overall decline in youth smoking between 2000 and 2002. The effort is credited with saving over 100,000 lives. Tom was also creative director on Geek Squad and Slim Jim, both of which experienced marked increases in brand awareness and sales during his leadership. For instance, Geek Squad brand awareness increased 19% -- on on par with Dell -- while Slim Jim sales increased 59% in key markets. And Tom was among CP+B's creative leadership on launch work for IKEA, Burger King, Florida TRUTH and MINI Convertible.
Tom has been called upon for his industry expertise by the Miami Ad School, where he has taught. His work has been recognized the world over, taking home everything from Gold Lions to AICP Advertising Excellence Honors to One Show Pencils and CA honors.
Executive Creative Director
Bob Cianfrone is a founding partner of goodness Mfg. He graduated from Florida Atlantic University with a degree in Small Business Management and began his advertising career in Atlanta. He became the first employee at Huey/Paprocki, then recognized for cultivating the region's best creative talent. During his time there, his work was honored by CA and The One Show. Bob was also part of a team that won a Southeast Emmy Award.
In 2000, Bob made his way further south to work at CP+B. During his eight years at CP+B, he became a VP/Creative Director. His innovation and leadership was instrumental in restoring one of America's greatest fast food chains, Burger King; BK went from a failing company that was selling off stores to a company that posted record profits for 13 consecutive quarters. Iconic characters like The King and Subservient Chicken not only launched successful new products but also became part of the pop culture. Thanks to unprecedented integrated branding campaigns, Burger King was culturally relevant again. The King guest-starred on "The Tonight Show With Jay Leno" and appeared in several skits Bob worked on with Jay Leno and his writers. The King also helped sell over 4 million Enormous Omelet Sandwiches. Subservient Chicken was one of the most successful marketing websites of all time, helping to reverse a 21-month sales decline and leading to sales increases that surpassed McDonald's. And Subservient Chicken saw its star rise culturally with 63 broadcast segments, including hosting Fox's popular Sunday night TV lineup.
Bob's work for BK received the industry's highest accolades, everything from Cannes Gold Lions to D&AD Pencils to One Show and CA honors. He has also worked on brands such as Miller High Life, Haggar, MINI Cooper and IKEA and has been recognized as one of the business' preeminent copywriters by media outlets such as Adweek and Creativity. He was also named one of CP+B's best writers by Alex Bogusky. Recently, Bob was among the top creatives featured in Teressa Iezzi's "The Idea Writers." Iezzi, editor of Ad Age's Creativity, names Bob as part of the core team behind a "watershed in the new era of interactive creativity." Bob was a jury member in 2012 for The One Show.
EVP, Integrated Production
Rupert Samuel is a founding partner of goodness Mfg. He pioneered the integrated production model that's now the industry standard for agencies worldwide. At goodness Mfg., Rupert utilizes an entertainment industry production model of 150+ people, spanning broadcast, digital, interactive, motion graphics, print, art buying and non-traditional. His digital production standard for clients -- including Toshiba Consumer Products, Newegg.com, El Pollo Loco, LucasArts and Bethesda Softworks -- is among the most cost-efficient, time-effective and quality-driven available today.
Rupert earned a degree in Film from University of West London and crossed the pond to the U.S. in 1996. He started his advertising career at CP+B, working his way up the ranks from in-house editing and directing to production, where the department burgeoned from 4 to 85 people. Rupert was named VP of Integrated Production in 2002. As interactive became more prevalent, he saw the need for one stream of consciousness to drive a campaign forward and the integrated model emerged. This created a long list of efficiencies for clients and agency staff. Among the first wildly successful integrated campaigns was CP+B's MINI Cooper "Counterfeit," honored for its depth in categories such as broadcast, DVDs, e-commerce, direct marketing and non-traditional, and recipient of Cannes Titanium and Film Gold Lions, One Show Pencils, ANDYs and AICP honors, to note only a few.
Rupert has overseen the production of literally thousands of ads. In addition to cultivating producers across all evolving media disciplines, he has sourced talent and produced groundbreaking content with A-list directors including Spike Jonze (IKEA), Wes Anderson (IKEA), Bryan Buckley (MINI Cooper), Jonas Akerlund (VW GTI) and Harry Enfield (Virgin), among many others.
Rupert has been called upon repeatedly by the media and his peers for his fluency in integrated production. Highlights include participating in Head of Production roundtables for Creativity, both moderating and leading panels at the Boards Summit, and judging industry tastemaker AICP's MoMA Show.
SVP, Business Development
Joseph Gallegos leads new business development for goodness Mfg. and works closely with clients on brand challenges. He leads agency teams comprised of the industry's best and brightest to solve those challenges through every facet of research, brand strategy and creative development.
Joseph's experience includes account management, strategy and business development roles with global branding and advertising firms in the U.S., Europe, Asia-Pacific and Latin America. He has worked with Fortune 500 brands in industries as diverse as automotive, media and entertainment, consumer packaged goods, destinations, and retail and technology in both B2B and B2C segments.
Joseph worked for U.K. agencies Saatchi & Saatchi and Attik from 1996-2002, where he led client relationships and strategic planning for Baileys, DirecTV, Faena Hotel + Universe, Ford Motor Company, Fox Sports, Infogrames, José Cuervo, Kodak Professional, Levi Strauss & Co., Medtronic, MTV, Musicmatch, Nike, Nortel Networks, Scion and Visteon. A couple of noteworthy accomplishments include leading brand positioning with Faena Hotel + Universe's founder to help position the hotel among the best in South America; Wallpaper named it Best New Hotel of 2007. And Joseph's contributions for Attik won multiple PromaxBDA Awards and Most Innovative Retail Store Design Concept award for Levi's Silvertab brand.
Joseph went on to co-found freelance motion design firm Monica & Joe, whose clients included AT&T Broadband, BuyTV, E*TRADE and Sega. He was the executive producer on a full-scale on-air rebrand for Spanish-language TV giant Televisa --another PromaxBDA award winner.
Prior to joining goodness Mfg., Joseph held senior level business development positions at brand strategy and design consultancies FutureBrand and Siegel+Gale, where he led wins at Coca-Cola, Crown Royal, Demand Media, Disney Family, Microsoft, Qualcomm, Starwood Hotels and Target.
Group Account Director
Kristyn Dunlap is responsible for strategy and account management at goodness Mfg. She also heads up our service training team, drawing upon her expertise of the agency's structure, process improvement and onboarding.
Kristyn grew up in St. Louis and graduated from University of Missouri with a Bachelor of Journalism-Advertising. She began her career as an Account Executive and Print Media Planner at CORE, a creative boutique in St. Louis. She worked closely with the agency's partners and clients, including Epiphone Guitars and the St. Louis Post-Dispatch, to develop and execute brand strategies.
She joined CP+B in 2003, and rose quickly from Account Executive to Management Supervisor. She worked on IKEA, Miller Lite, Miller High Life, Earthlink, Geek Squad and Best Buy. Her efforts included overseeing creative development, production, developing new brand platforms and managing relationships with media, experiential and promotions agencies. For Miller Lite, Kristyn was instrumental in winning the on-premise business for the agency. She was also part of the team behind Miller High Life's "Take Back The High Life" campaign, which turned around the brand; sales increased 8.8% following four years of decline and have continued to increase throughout the campaign's now-five-year run.
Kristyn has been called upon often for her expertise in advertising and communications as a guest speaker at University of Colorado, Boulder, and University of Missouri, Columbia. An inspirational leader by nature, she was on CP+B's shortlist as a speaker to student groups.
As CEO, Rick Eiserman is responsible for the 300+ combined staff of goodness Mfg. and Trailer Park.
Prior to joining Trailer Park in 2008, Rick was North America Managing Partner at Young & Rubicam Brands, Southern California, and was from Y&R's Global Client Partner Lead on the Land Rover and Mattel businesses from early 2006.
In his role as Managing Partner of Young & Rubicam Brands, SoCal, he ran a 200+ employee agency spanning digital, direct, events, promotions, advertising and viral. After overhauling the operation in early 2006, the office went on to exceed forecast by over 30% and served as the lead growth engine for Y&R Advertising in the U.S. Under his leadership, the agency won over $150 million in new billings for 2007 alone, adding Toshiba Computers, Pony, Jenny Craig and Accenture Global/Digital. Before joining YRB SoCal, Rick was CEO and a founding member of BrandBuzz, based in New York City. BrandBuzz, launched in 2000, grew to become a 65-person full service agency, with clients that included LG Mobile/Appliances/Electronics, MSN and the NBA.
In addition to BrandBuzz, Rick was responsible for launching two specialty units within WPP: BIG, a consulting unit specializing in developing adver-gaming and in-game strategies for brands; and Bounce Entertainment & Events, a strategic alliance designed to provide experiential marketing solutions for clients.
Rick began his career at Y&R New York, working in account management (with clients including Campbells, Sony and Blockbuster,) before moving on to new business. During that time, he was a junior member of the new business team that drove over $1 billion in global new business out of New York, and helped Y&R New York to be named "Global New Business Agency of the Year" by Advertising Age.
During his career, Rick has had the pleasure of leading multiple client businesses, most notably Land Rover Global, LG North America and the NBA. He has also been a guest speaker on CNN's "Showbiz Tonight" and CNBC's "Kudlow & Cramer" programs. Rick received his Bachelor of Fine Arts Degree: Graphic Design from the California Art Institute in San Diego.
VP, Integrated Planning
D'nae Kingsley-Cronan is VP, Integrated Planning, Trailer Park/goodness Mfg. In this role, she oversees brand and entertainment strategy agency-wide, centralizing traditional brand planning, consumer research and holistic digital, social and mobile strategy.
D'nae's expertise spans emerging media, culture forecasting, audience insights and brand behavior. Prior to joining Trailer Park/goodness Mfg., she provided brand, digital and social strategic consultation on creative innovation projects for Google, Hotwire, OpenSky, TrueCar and DAME. She worked on staff at GolinHarris as Director of Digital Strategy, where she developed and implemented global digital/social media strategies, high-impact creative campaigns and measurement plans on behalf of Nintendo. And she developed a branding and distribution strategy for Nintendo of America's direct-to-consumer video communication, Nintendo Direct.
Prior to GolinHarris, D'nae was a Global Senior Digital/Social Strategist at TBWA\Chiat\Day. She led digital, mobile and social strategy across several major global brands, including Nissan (named #4 Most Innovative Company in the World 2011 by Fast Company), Infiniti and the largest art collaboration in U.S. history-Pacific Standard Time (www.pacificstandardtime.org). She designed and implemented large-scale qualitative and quantitative brand measurement studies. To reinvigorate excitement for the Nissan LEAF, she worked with the creative and media teams to strategize and launch the "The Value of Zero" program on Earth Day 2011. She also helped develop and activate a 360 integrated launch campaign for Nissan JUKE. And her digital and social expertise was tapped for special projects on Pepsi, Gatorade and Visa.
D'nae began her career in integrated marketing at Leo Burnett and Manning Selvage & Lee, working across public relations, partnerships and advertising initiatives for General Motors and Procter & Gamble. Additionally, she identified and led strategic partnerships and integrated marketing efforts for MTV's "Pimp My Ride" series. Her social media experience started pre-Facebook brand pages, while serving as a Senior Experiential Brand Strategist on the Scion account, where she led the development and production of a first-of-its-kind digitally- and socially-integrated cause marketing campaign, along with national influencer programs, events and artist collaborations.
Her passion for audience-centric creative innovation and meaningful brand engagement extends into her personal life. D'nae was a board member and 2008 speaker at Opportunity Green (the #1 Google-searched green business conference).
She is a graduate of Michigan State University, where she earned a Bachelor of Communication Arts Degree.