Captain D's: Cease and Desist
In Fall 2008 Captain D's ran a spot shot outside a Red Lobster to show their customers how much more great tasting seafood they could get at Captain D's. This apparently ruffled some feathers at Red Lobster. They sent us a Cease & Desist letter that, naturally, we leveraged in a web film. The film told Red Lobster what they could do with their letter and invited fans to join the charge. We gave t-shirts to those who joined us. They were all snatched up by 2pm the first day.
