CODA Automotive
Putting the all-new, all-electric CODA on the map isn't easy. So we launched several pieces to stir up some noise and start building awareness. Newspaper, followed by online banners, to widespread OOH. 70% of the stations refused to install our pump topper message - giving our client a strong PR story. And on top of that, we still succeeded in getting them into nearly 300 other stations.
