Star Wars: The Clone Wars Republic Heroes
The Republic needs a hero. For the launch of Star Wars: The Clone Wars Republic Heroes video game, we created an integrated campaign consisting of an augmented reality mini-comic book, street level propaganda posters, how-to training videos and much more. The campaign had 3 phases to the messaging - JOIN the army of Clones and Jedi as you prepare to defend the Republic, TRAIN to be the best and learn new skills, and finally, BATTLE to be the hero as you live out your fantasy.
